Buying Guide 5 of the Most Iconic Luxury Sports Watches You Can Buy in 2018 (and one accessible alternative)

Just like we did with chronographs and dive watches, it’s now time to look at the current hottest watch category: the luxury sports watch. Born in the 1970s as a truly disruptive concept with deliberately provocative ads – remember those ads claiming “a steel watch more expensive than gold”? – luxury sports watches are on fire at the second-hand market. Since our buying guides only take the best of the best, here are the 5 most iconic luxury sports watches you can buy in 2018 – or at least, dream to buy, as some are close to being unattainable.

Note: as always, this list isn’t exhaustive. Please feel free to add your favourite watches in the comment section at the end of this article.


While the concept behind a dive watch or a chronograph is pretty easy to understand, the luxury sports watch category needs to be explained. Certainly, there’s no official definition of what comprises a luxury sports watch but this is how we, at MONOCHROME, see it. A luxury sports watch is a high-end watch combining a refined, ultra-thin automatic movement with a sporty stainless steel, robust, water-resistant case incarnated by the Royal Oak watch created by Gérald Genta in 1972. The case of a luxury sports watch is usually a shaped case (no traditional, round cases with protruding lugs here), often a tonneau shape, integrated lugs and an integrated steel bracelet.

Bulgari Octo Finissimo Automatic
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